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This is an example of the way a national company uses meta data and key
fields to inform the search tools and subsequently have the information
displayed to a user. |
Keywords - used by search engines to categorise a website
<meta name="keywords"
content="The Official National Lottery
web site, UK National Lottery, National Lottery, Lottery, Lotto, Lotto
Extra, Thunderball, Lottery Results, Results, Play, Jackpot, Camelot,
Lottery Instants, Winning numbers, Lottery balls, Rollover, Superdraw,
Bonus ball, Gaming, Gambling, Online games, Eamon Holmes." />
Description - Used by the search tool to categorize the website
and then displayed in the browser window for the user to view what
the website is about.
<meta name="description"
content="The winning numbers for
National Lottery games: Lotto, Lotto Extra and Thunderball, text results
services to your mobile, information and statistics on the games and how to
play them, find out what it's like to be a lottery winner! Read about the
history of the lottery." />
Title - Used by the search tool to rank a website and then
displayed in the browser as information returned from the search engine to
tell the user what the name of the website site is.
<title>Ticket details</title>
Please Note: All topics are
to be UK based unless stated.
These Pages are
provided courtesy of LiverpoolBay.com
Webmaster:
John Peel Simpson
Last updated
[17/09/2010 21:19:59]
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